Wedding flowers are an investment—one that enhances the atmosphere, beauty, and emotion of your celebration. If you’ve started exploring floral options and are wondering why pricing varies so much, it’s important to understand what goes into designing exceptional wedding florals.

Lush, romantic, and intentional floral designs don’t happen by chance. They require expert artistry, premium blooms, and meticulous planning to ensure every arrangement feels effortless yet thoughtfully curated. Investing in high-quality wedding flowers means entrusting a designer to transform your vision into a breathtaking experience—one that feels natural, refined, and unforgettable.

Why Are Wedding Flowers a Bigger Investment?

1. Premium, Quality Flowers Sourced for Your Vision

Not all flowers are created equal. The ones you see in wedding arrangements are often specialty blooms grown for their colour, shape, or unique texture. They’re sourced from the best farms worldwide—Holland, Japan, Ecuador, and Italy, to name a few—ensuring you get the freshest, most exquisite flowers available. Even locally grown flowers, which we prioritize whenever possible, come at a premium due to their seasonal availability and the care required to cultivate them.

Certain flowers, such as peonies, garden roses, and specialty dahlias, are more expensive due to their short growing seasons or delicate nature. Even if they’re in season, their cost remains high because of the demand and the skill required to handle them properly.

2. Floral Design Is an Art Form, Not Just a Service

Wedding florals aren’t just about placing flowers in a vase. They are intentional works of art, handcrafted to bring your wedding vision to life. Achieving the effortless, natural, and romantic aesthetic you see in magazines and high-end weddings takes years of expertise, artistic intuition, and a deep understanding of colour, texture, and movement.

As an event florist with 16+ years of experience, I approach each wedding with the eye of a painter, using florals to create a layered, dimensional design that enhances your space. The expertise required to translate your vision into reality—while ensuring every arrangement is structurally sound, long-lasting, and breathtaking—is something you can only get from a seasoned professional.

3. Time, Labor & Logistics Behind the Scenes

Behind every dreamy floral installation or bouquet is an immense amount of preparation, including:

• Consultations & Design Planning – Crafting a cohesive floral plan that reflects your style, venue, and budget.

• Sourcing & Ordering Flowers – Coordinating shipments from multiple growers to ensure every stem arrives in peak condition.

• Processing & Conditioning Blooms – Hydrating, cleaning, and carefully storing flowers to maximize freshness (this alone takes hours).

• Designing Each Arrangement – Hand-crafting bouquets, centrepieces, and installations with precision and artistry.

• Transporting & Setting Up at Your Venue – Carefully loading, delivering, and unloading all of the florals for your wedding day.
• Tear-Down & Post-Wedding Cleanup – Removing and properly disposing of florals, washing vases, and cleaning up our studio after your event.

For large-scale floral designs—like hanging installations, floral archways, and aisle meadows—it often takes a team working on-site for hours to ensure every detail is perfect.

4. Sustainability & Ethical Sourcing Matter

Sustainable floristry is something I deeply care about. Many cheap flowers are mass-produced using environmentally harmful practices, while high-end floral designers prioritize ethical sourcing. This means:

• Sourcing from responsible growers who use sustainable farming methods.

• Supporting farms that provide fair wages and humane working conditions.

• Reducing floral waste through careful ordering and waste-management practices.

These commitments come at a cost, but they ensure that your wedding florals are not only beautiful but also ethically responsible.

5. The Cost of Running a Legitimate, Professional Business

When you hire a wedding florist, you’re not just paying for flowers—you’re investing in a professional service. Like any business, we have overhead costs, including:

• Studio rent and floral refrigeration

• Business insurance and licensing

• Employee wages and fair freelancer pay

• Delivery vehicles, gas, and maintenance

• High-quality floral tools, mechanics, and sustainable materials

A legally registered and insured floral business operates at a higher cost than someone offering wedding flowers as a side hustle. If you receive a suspiciously low quote, consider whether that florist carries proper insurance, has the necessary experience, or will be reliable on your wedding day.

How to Get the Best Floral Experience for Your Budget

If you value floral artistry but have a specific budget in mind, here are some ways to maximize your investment:

• Focus on impact – Prioritize statement pieces like an exquisite ceremony arch or lush reception centrepieces rather than spreading your budget thin on too many small arrangements.

• Embrace seasonality – Choosing flowers that are in season will give you the most beauty for your budget.

• Trust your floral designer – Instead of requesting specific flowers, allow flexibility so we can create a stunning design using the best available blooms.

Finding the Right Wedding Florist for You

Wedding flowers are more than just a decoration—they set the tone for your celebration, creating an atmosphere of beauty and romance. If you’re looking for a floral designer who values quality, sustainability, and intentional artistry, I’d love to hear more about your vision.

Floral design is an investment, but when done right, it’s one of the most memorable and breathtaking elements of your wedding. If you want lush, romantic florals crafted with care, let’s connect and bring your dream wedding to life.

Inquire now: TwinFlower Studio Wedding Inquiry Form

Contact us:

587-982-8882

twinflower.yeg@gmail.com